Yep the branding difficulties surrounding this name have troubled me for quite a few years. Many people we’re trying to get exposure with assume we’re a group trying to break some sort of computer security. “open woodshop and laser cutters” is not most people’s first impression.
A very long time ago we got a message request from someone outside the group, English was not their first language, requesting paid “services” to hack into a college dean’s server and change that person’s grades. LOL.
I was told “Makerspace” was trademarked, but I just checked and that’s not the case, although that does seem to be fought over periodically.
“Makerspace” is definitely closer to the image we want to present to the public. It is a bit generic, though. That is, one would naturally presume Austin Makerspace and Dallas Makerspace et al are branches of the same company, but that’s not correct.
On the other hand, “Pumping Station: One” strikes me as too cryptic and could get passed over and forgotten by potential members who don’t know what it’s about.
Of course it’s difficult to convey what you’re all about in a name alone, but I also don’t want to be so cryptic as to mislead. Like “The Paper Mill” would be problematic, since if you heard the name in passing without much explanation you’d assume it’s just a paper mill (or a pumping station). But then again, a lot of bars and clubs do that, like “Graham Central Station”. They have a lot more word-of-mouth though, I don’t think the gimmick would work for us.
Austin Thinkery really nailed it with their name. Unique, and, simple as it is, suggests what it’s about in the name.