I had a conversation regarding taking a new idea to a source of revenue that could “change the world.” Yeah…Sure…
Bill Aulet notes in “Disciplined Entrepreneurship”, without customers willingly parting with their money, you don’t have a business.
I got through a few chapters and realized I had not been asking the right questions. I discovered a Facebook group:
https://www.facebook.com/groups/inventopreneurs/announcements
There I discovered a new book about marketing authored by Chris Matthews “Start Telling People”.
Chris’ insight offered an approach to following the lonely journey, following your passion with little information, your only companion an idea you can’t let go. If that bug has bitten you, you need to watch this. (edited)